When it comes to navigating thru the Digital Marketing Universe, one thing is for sure “ Change.” To keep yourself up to it you have to see, analyze and practice this ever-evolving discipline through a new prism, a new framework, new eyes and new ways of thinking. Here are the 7 Core Principles of the 7 Pillars of Digital Marketing …
Understanding Core Principle 4 (Innovation Driven)
Of the seven core principles (defining characteristics that pervade the 7 Pillars methodology), perhaps none is more evident in the world today than Core Principle 4 – Innovation Driven. Every new invention or tool we use as digital marketers is due to this principle. The 7 Pillars of Digital Marketing tells us this about Core Principle 4 –“7 Pillars is about …
Understanding Angle 3 (Technical)
There are several paths or angles one can take to ascend the 7 Pillars of Digital Marketing. It is up to each of us to define the path that best matches our skills, interests, and career goals. In regards to Angles, the 7 Pillars tells us, “The Angles represent the sides or ways up the Pyramid. Individuals choose to ascend …
Calling All Number Crunchers (NC)!
Well, first, let’s define who they are. NCs are data-driven, quantitative magicians with numbers. They see the world of marketing through a budgeting and financial lens and would rather review excel spreadsheets of conversion rates and KPIs in their office than be out in the field chatting with people. Number Crunchers wake up in the middle of the night thinking …
Dimension 6 – Understanding Industries
As mentioned in the 7 Pillars book, it is important for all marketers (especially young marketers) to gain experience in a range of industries. While the 7 Pillars system best practices are generally agnostic, there are certainly things that can be learned only from working in specific industries. If you are just starting out, it can be beneficial to work …
Understanding the Basics of Google Analytics (Pillar 5)
Google Analytics is a free, robust analytical tool used on upwards of 50 million websites. It provides in-depth information on the activity of site visitors. Whatever your role within your marketing organization or agency, increasing your understanding and familiarity with Google Analytics can only increase your effectiveness on the team. We’ll start by explaining and dissecting the four major categories …
Goodbye Flash Ads, Hello HTML5 (Pillar 4)
Earlier this year, the IAB updated its guidelines to move away from Flash and make HTML5 the new standard in digital advertising. For years, the issues with Flash ads – lack of support on Apple mobile devices, security vulnerabilities, among others – have been widely publicized. However, this move by the IAB may officially sound the death knell for Flash. With …
The 7 Pillars Guide to Creating a Strong Brand (Traditional Pillar 2)
When someone says “Coca-Cola”, you instantly think of the world’s best selling beverage. Why is this? To put it simply, a long time ago Coke did an amazing job at defining its brand. Consequently, while there will always be close competitors (such as PepsiCo and Dr. Pepper/Snapple), Coke will most likely always be the juggernaut and number one player in this …
Agile Interaction Design Tips (Pillar 2)
The established design process at most marketing firms looks like this: Statement of work defines deliverables, contract establishes design revisions, and milestone payments are tied to design revisions or accepted designs. This process is a waterfall method and does not properly account for suspended features, new requests, different solutions, delays from stakeholders, etc. An agile design process is the key …
How To Boost The Readability Of Your Blogs (Pillar 1)
With our attention spans sapped and our thirst for knowledge insatiable, we want the information we’re searching for in a blog…and we want it RIGHT NOW!! However, this creates a bit of a dilemma for both readers and bloggers alike. On the one hand, if readers can’t find what they’re looking for in a quick glance, they’ll bounce away and …
The Basics of Email Marketing on Mobile (Pillar 5)
Emails and mobile devices play essential roles in the daily lives of almost every American. And with that, email marketing on mobile is exceedingly important. On the outset, it’s worth noting that one of the main goals of any email marketing campaign on mobile devices is to improve click-through rates. In order to effectively target consumers, however, digital marketers must …
4 Top Tips for Effective Mobile Video Advertising (Pillar 7)
Let’s talk about Pillar 7 – Mobile. One thing’s for sure, the power of video as a digital advertising tool continues to grow and grow…and grow. The consumption of mobile video is here to stay and its poised to account for more than half of all the consumption of video content by 2016. People are now watching more than double …
Avoiding #SocialMediaFails (Pillar 6)
An ill-timed tweet or a poorly crafted Facebook post can erode the quality of a business’ brand and lead to a host of negative publicity and awkward public apologies. Take the social media department at DiGiornio, for example, which recently tried to capitalize on a trending Twitter hashtag, “#WhyIStayed.” DiGiorno tweeted in response that they stayed for the pizza. Unfortunately, …
How to Build a Successful Marketing Team
Are you a manager of a marketing company? Have you ever been overwhelmed by how to manage the very different personality types that exist in this industry? At 7 Pillars, we believe that team chemistry is important. It can make or break a campaign in any marketing realm (digital, traditional or integrated). The 7 Pillars of Digital Marketing Model delineates these various characters into 7 Marketing Personality Types …
7 Quick Tips to Attack the Very Popular 6th Pillar (SOCIAL MEDIA)
It is no secret that social media has become one of the most popular communication and promotion tools of modern times. However, the more popular it becomes, the more complex it seems and the more people get confused about how to use it effectively. Hopefully, my 7 quick tips will help clear some confusion for novices as well as seasoned …
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5 Things You Need to Know to Improve Your Website’s SEO (Pillar 3)
PILLAR 3: SEARCH TIP OF THE DAY 1. Focus on a variety of keywords: Plan our keyword strategy with precedent-set statistics and a gaze into the future of how certain phrases may perform. The days of targeting broad keywords are coming to an end. While they tend to have a huge search volume, they don’t attract highly targeted traffic and they …
The Almighty Hashtag: Tips for Effective Use
Pillar 6: Social Media Hashtags are an integral part of contemporary tech culture; it seems that everyone is using them. In 2010, even the Oxford Dictionary acknowledged the almighty hashtag, affirming its cultural standing. However, not many people truly understand how hashtags work. Hashtags are by far the most recognized way to categorize content in social media. They help users find relevant content across all platforms (i.e., Facebook, Twitter, Pinterest, Instagram, …
Blueliner CEO to Keynote WebCongress New York
Come join the industry leaders at WebCongress New York! Blueliner CEO, Arman Rousta, is one of the featured Keynote Speakers, and will be discussing his digital marketing solution strategy “The 7 Pillars of Digital Marketing”. Get inspired and learn digital insights from the experts! The list of speakers reads like a who’s who of digital marketing world, including Facebook, Microsoft, …