Well, first, let’s define who they are. NCs are data-driven, quantitative magicians with numbers. They see the world of marketing through a budgeting and financial lens and would rather review excel spreadsheets of conversion rates and KPIs in their office than be out in the field chatting with people. Number Crunchers wake up in the middle of the night thinking …
Dimension 6 – Understanding Industries
As mentioned in the 7 Pillars book, it is important for all marketers (especially young marketers) to gain experience in a range of industries. While the 7 Pillars system best practices are generally agnostic, there are certainly things that can be learned only from working in specific industries. If you are just starting out, it can be beneficial to work …