Google Analytics is a free, robust analytical tool used on upwards of 50 million websites. It provides in-depth information on the activity of site visitors. Whatever your role within your marketing organization or agency, increasing your understanding and familiarity with Google Analytics can only increase your effectiveness on the team. We’ll start by explaining and dissecting the four major categories …
Goodbye Flash Ads, Hello HTML5 (Pillar 4)
Earlier this year, the IAB updated its guidelines to move away from Flash and make HTML5 the new standard in digital advertising. For years, the issues with Flash ads – lack of support on Apple mobile devices, security vulnerabilities, among others – have been widely publicized. However, this move by the IAB may officially sound the death knell for Flash. With …