When someone says “Coca-Cola”, you instantly think of the world’s best selling beverage. Why is this? To put it simply, a long time ago Coke did an amazing job at defining its brand. Consequently, while there will always be close competitors (such as PepsiCo and Dr. Pepper/Snapple), Coke will most likely always be the juggernaut and number one player in this …
Agile Interaction Design Tips (Pillar 2)
The established design process at most marketing firms looks like this: Statement of work defines deliverables, contract establishes design revisions, and milestone payments are tied to design revisions or accepted designs. This process is a waterfall method and does not properly account for suspended features, new requests, different solutions, delays from stakeholders, etc. An agile design process is the key …