The 7 Pillars of Digital Marketing Online Course

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Course Overview

Who is this course for?
Individuals who are looking to expand their Digital Marketing knowledge! Regardless of whether you’re a beginner, intermediate or at an advanced level, 7 Pillars can add real value for you and your Marketing ROI. This course is NOT for anyone looking to make a quick buck or two gain 1,000,000 Facebook fans overnight. The 7 Pillars of Digital Marketing is a holistic system that teaches students the value of understanding each Pillar both individually and how it relies on the other Pillars too.

The 7 Pillars of Digital Marketing is a comprehensive framework and a new paradigm for learning and mastering the ever evolving discipline of marketing. It provides a new prism through which to view strategy, budgeting, execution and analysis of the entire universe of integrated (digital and traditional) marketing ideas, tactics and techniques. 7 Pillars illuminates the entire Internet ecosystem – from Social Media to Website Analytics – and provides a practical methodology for understanding the full spectrum of digital marketing opportunities.

What are the requirements?
While there are no specific prerequisites, students should bring a thirst for Marketing knowledge to the table with them when sitting down to take this course. After all, the first step along the road of mastering Digital Marketing is the desire to become a Master.