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How To Boost The Readability Of Your Blogs (Pillar 1)

With our attention spans sapped and our thirst for knowledge insatiable, we want the information we’re searching for in a blog…and we want it RIGHT NOW!! However, this creates a bit of a dilemma for both readers and bloggers alike. On the one hand, if readers can’t find what they’re looking for in a quick glance, they’ll bounce away and …

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The Basics of Email Marketing on Mobile (Pillar 5)

Emails and mobile devices play essential roles in the daily lives of almost every American. And with that, email marketing on mobile is exceedingly important. On the outset, it’s worth noting that one of the main goals of any email marketing campaign on mobile devices is to improve click-through rates. In order to effectively target consumers, however, digital marketers must …

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4 Top Tips for Effective Mobile Video Advertising (Pillar 7)

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Avoiding #SocialMediaFails (Pillar 6)

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Pillar 6: What’s in a Click?

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How to Build a Successful Marketing Team

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7 Quick Tips to Attack the Very Popular 6th Pillar (SOCIAL MEDIA)

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5 Things You Need to Know to Improve Your Website’s SEO (Pillar 3)

PILLAR 3: SEARCH TIP OF THE DAY 1. Focus on a variety of keywords: Plan our keyword strategy with precedent-set statistics and a gaze into the future of how certain phrases may perform. The days of targeting broad keywords are coming to an end. While they tend to have a huge search volume, they don’t attract highly targeted traffic and they …

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The Almighty Hashtag: Tips for Effective Use

Pillar 6: Social Media Hashtags are an integral part of contemporary tech culture; it seems that everyone is using them. In 2010, even the Oxford Dictionary acknowledged the almighty hashtag, affirming its cultural standing.  However, not many people truly understand how hashtags work. Hashtags are by far the most recognized way to categorize content in social media. They help users find relevant content across all platforms (i.e., Facebook, Twitter, Pinterest, Instagram, …