7 Pillars Webinars


The 7 Pillars webinar series is designed specifically to empower professionals at all levels, from entrepreneurs to small business owners to corporate executives. It’s a 2-hour webinar that will provide you with tangible and actionable assets like:
  • Know-how of a new framework that helps you and your team make effective business decisions on a daily basis.
  • Methods for objectively evaluating skill sets and performance of agencies and in-house team members.
  • Hands-on training for trending and most effective digital marketing tactics, across all 14 Pillars (7 Digital and 7 Traditional).
  • Customizable marketing strategy templates to plan and manage campaigns and drive ROI.
Module 1: The 7 Pillars of Digital Marketing for Small Business, an ROI Strategy System. January 26, 12-2pm 

7 Pillars is a practical, comprehensive framework for learning and mastering marketing fundamentals, both traditional and digital. It provides a scientific methodology and full suite of tools through which marketers, entrepreneurs, and executives can develop, manage, optimize and analyze ROI-driven marketing plans. Do you want to establish a basic yet effective Social Media Marketing Strategy? Learn how to create proper ROI, CAC (Customer Acquisition Cost) and CLV (Customer Lifetime Value) metrics. Create an investable and detailed marketing plan, down to the level of tactics, tools and resource requirements.

Click below to register.

  • January26Friday
    Webinar: Module 1
    $50.00
    available
    12:00 pm - 2:00 pm150 Bay Street, Suite 718, Jersey City, NJ 07302
    The 7 Pillars of Digital Marketing for Small Business, an ROI Strategy System

Module 2Building a strong business foundation: Content & Design (User Experience). February 2, 4pm-6pm.

Content Marketing is strategic marketing, and business process focused on creating and distributing valuable, relevant and consistent content to attract, retain a defined audience, an ultimately drive profitable customer action; Is the art of communicating not selling. Learn how to create an active content marketing process for your business. Learn best practices, tactics, trends, and recommendations. Learn why building a user focus design is essential. How to design for the user avoiding complexity to communicate your message. Learn best practices, tactics, trends, and recommendations.

Click below to register.

  • February02Friday
    Webinar: Module 2
    $50.00
    available
    4:00 pm - 6:00 pm150 Bay Street, Suite 718, Jersey City, NJ 07302
    Building a strong business foundation: Content & Design (User Experience)

Module 3: Awareness & Consideration – Pillar 3 SEO – Search Engine Optimization. February 8, 12:00pm- 2:00 pm

Search Engine Optimization (SEO). Search highlights a quantum leap that Internet has enabled marketers and people in general to enjoy. Learn how Search Engines Operate and how people interact with them. The Basics of SEO, keyword research, Rankings, Link building strategy, Tools and services available, and how to measure and track your success.

Click below to register.

  • February08Thursday
    Webinar: Module 3
    $50.00
    available
    12:00 pm - 2:00 pm150 Bay Street, Suite 718, Jersey City, NJ 07302
    Awareness & Consideration – Pillar 3 SEO – Search Engine Optimization

Module 4: Awareness & Consideration – Pillar 4 (Media). February 22, 12:00pm-2:00pm

Media compromises all types of Advertising, essentially any paid media placement. Learn characteristic and best practices for Display Ads, Retargeting, PPC, PPC/CPC. Budget tips, audience targeting, media effectiveness. Best practices, Tactics, trends, and recommendations.

Click below to register.

  • February22Thursday
    Webinar: Module 4
    $50.00
    available
    12:00 pm - 2:00 pm150 Bay Street, Suite 718, Jersey City, NJ 07302
    Awareness & Consideration – Pillar 4 (Media)

Module 5: Awareness & Consideration – Pillar 6 (Social) & Pillar 7 (Mobile) March 1st,  12:30 pm-2:30 pm

Social Media, has become the most sought-after, discussed and now utilize Pilar in the whole world of Marketing. Learn how to amplify your content on Social Media, drive traffic to your business, generate leads and build a community around your brand. Analyze social media platforms and learn the Social Media best practices, tactics, trends and recommendations. Analyze social media platforms and learn the Social Media best practices, tactics, trends and recommendations.

Click below to register.

  • March01Thursday
    Webinar: Module 5
    $50.00
    available
    12:30 pm - 2:30 pm150 Bay Street, Suite 718, Jersey City, NJ 07302
    Awareness & Consideration – Pillar 6 (Social) & Pillar 7 (Mobile)

Module 6: Utilization & Retention – Pillar 5 (CRM) & Lead Generation. March 3,  12:30-2:30 pm

Customer Relationship Management (CRM) refers to all forms of customer or lead interaction and the tools that are used to manage the contact data. Learn the Key components of an effective CRM strategy: Buyer Personas or potential customers, Segmentation, Marketing Funnel. Why sending the right content, to the right audience at the right time is a successful formula. Learn the best lead generation techniques, tips, recommendation, best practices.

Click below to register.

  • March08Thursday
    Webinar: Module 6
    $50.00
    available
    12:30 pm - 2:30 pm150 Bay Street, Suite 718, Jersey City, NJ 07302
    Utilization & Retention – Pillar 5 (CRM) & Lead Generation

Module 7The Marketing Matrix: A Self, Team and General Business Assessment. March 29, 12:30- 2:30 PM

The Marketing Matrix is a multi-dimensional chessboard upon which we can thoughtfully create and analyze our marketing strategy. It is a visualization tool that aids marketers and collaborators in the team building, tactical planning, and overall decision-making process

Click below to register.

  • March29Thursday
    Webinar: Module 7
    $50.00
    available
    12:30 pm - 2:30 pm150 Bay Street, Suite 718, Jersey City, NJ 07302
    The Marketing Matrix: A Self, Team and General Business Assessment

Learn how to create organizational clarity for:
  • TEAM – Who is involved in the project and what are their profiles (skill sets, Work Personality Types, etc.)?
  • LEADERSHIP – Who is in charge? Who are the key stakeholders?
  • AUDIENCE – Who is the target audience (by segment)?
  • TACTICS – What are the main tasks and tactics involved? What tools are available?