7 Pillars 49er Matrix
Think of the 49er Matrix as a 7-Dimensional Chess Board, upon which we play out the strategic game of Marketing.
It is a multi-purpose visualization tool that provides a map of the Digital Marketing universe. The first two dimensions (7 Pillars x 7 Modes) generate 49 blocks or marketing elements, which marketers and executives should account for.
This provides an effective structure for the organization of marketing knowledge. It has many practical uses, particularly as a template for Marketing Audits and Plans for individuals, companies, agencies, campaigns, projects, websites and products.
A multi-purpose visualization tool that provides a map for the entire universe of Digital Marketing.