Let’s talk about Pillar 7 – Mobile. One thing’s for sure, the power of video as a digital advertising tool continues to grow and grow…and grow. The consumption of mobile video is here to stay and its poised to account for more than half of all the consumption of video content by 2016. People are now watching more than double …
Avoiding #SocialMediaFails (Pillar 6)
An ill-timed tweet or a poorly crafted Facebook post can erode the quality of a business’ brand and lead to a host of negative publicity and awkward public apologies. Take the social media department at DiGiornio, for example, which recently tried to capitalize on a trending Twitter hashtag, “#WhyIStayed.” DiGiorno tweeted in response that they stayed for the pizza. Unfortunately, …