Facebook is always at the forefront of cutting edge digital marketing and every ROI driven marketing plan should contain a Facebook component. Facebook’s scale alone often renders it the fulcrum of a successful advertising campaign. In the past, the social platform utilized a cost-per-click paradigm that charged advertisers for every click, like, share, and even […]

Are you a manager of a marketing company? Have you ever been overwhelmed by how to manage the very different personality types that exist in this industry? At 7 Pillars, we believe that team chemistry is important. It can make or break a campaign in any marketing realm (digital, traditional or integrated). The 7 Pillars model delineates these various characters into 7 Marketing […]